Television today
Sitcoms
have changed from the beloved series of the 1970s (“All in the Family,”
“Newhart,” “The Mary Tyler Moore Show,” and so on). I think the changes in the
sitcom have been a natural reflection of the changes in society. Faster paced – multiple stories in play – a lot more representation
of different lifestyles and characters. All of which I think is very good.
There
also has been a more realistic look at society, perhaps, reflected in the newer
shows. Certainly a more cynical look which, also, I think, reflects the tenor
of the times.
I do
think the sitcom has survived because it’s been transformed. I think we may
have seen the end of the laugh track and, maybe, even the end of the
traditional multiple camera format shot in front of a
live audience. Whether that’s good or bad I don’t know. Done well, those
audience shows were pretty special. And, for writers and actors, you did get
that thrill of performing in front of a live audience. In the end, though, that
format also could be confining. We tried to enlarge the sitcom universe with
our approach to “Spin City,” shot about half in front of the audience, half on
location, using five, sometimes six cameras – lot of steadi-cam
– in an attempt to create a satisfying hybrid. But,
in essence, I think TV right now is what it has always been — “the best of
times” and “the worst of times” at the same time. There are some excellent
sitcoms out there.
“Ugly
Betty,” “Scrubs,” “The Office,” to name three that my kids have insisted I
watch. The last two series that I kind of followed, “Friends” and “Will and
Grace,” were as funny as any ever done, I think.
What’s
different at this moment in time and impacting everything is new technology,
instant ratings, a more-or-less insane need in the network mind to hit a very
particular, very young demographic.
When I
began my writing career in 1975, and through most of the “Family Ties” years in
the early to mid ’80s, there were only three networks. It was difficult for any
of those networks to actually lose money. It was really more a matter of how
high can we go.
It was
also extremely rare to have a show summarily cancelled after just a few
episodes. If you had an order for 13 it was more the norm for all 13 to get a
chance to air.
If you
look back on “Cheers,” “Hill Street Blues,” “St. Elsewhere,” and “Family Ties,”
for example, these shows all started out slowly. But they existed in an
economic climate where they could be kept on TV long enough for audiences to
find them. When I worked on “Lou Grant,” we were the absolute lowest-rated show
one week, and then later that same year the number one show of all shows. I’m
not sure that could ever happen again.
When I
worked on “The Tony Randall Show” in 1979, the technology that existed could
only provide overnight rating for three cities: New York, Chicago, and Los
Angeles. Sometimes you had to wait a day or two days for the national ratings
to come in. Often they could be in direct contrast to those overnights. It
resulted in people taking a much more wait and see attitude about the numbers
in general.
The most
insidious development has been, I think, this lemming-like network march over
the cliff at the altar of the 18- to 34-year-old demographic. I like 18- to
34-year-olds. I have two of them as daughters. I was once one myself. But, I
think it’s damaging to hold our whole culture hostage to this very fickle group
of consumers. This causes the networks to panic at any sign of trouble; yank
shows; try something new; try something different; try something edgy. All in a
desperate attempt to get the attention of a group that isn’t paying them very
much attention. They’re spending much more time with their computers and their
phones and their games.
Television
has gone from being our great national campfire to a series of small, private
and personal “fires” where we’re separated by age, race, and gender, the better
to be marketed to. I think that’s a bit of a loss.
There’s a
fourth element, too, I think. The networks — ABC, NBC, CBS, and Fox — have been
taken over by large corporations, and the over-the-air delivery systems operating
over our public airwaves delivering the content of our lives and hopes and
dreams are just small blips on the profit screens of the behemoths that control
them.
The fact
that the financial interest rule was amended allowing these networks to now own
their own programming has resulted in a Mafia-like stranglehold on the means of
production, as they force themselves into unwanted partnerships with the
creative community. And it results in a dangerously thin opening at the top of
the funnel of ideas.
There are
no more Grant Tinkers, no more Bill Paleys, Leonard Goldensons, who were
broadcasters to their bones. They took great pride in their communication
empires, put great store in the trust granted them by the public and their
requirement to charter to operate in the public interest. That idea is as
quaint as the Geneva Conventions are to Dick Cheney.
One thing I know. There’s no going back.