Though the Roasted Bean in Santa Ynez has always been a hub of coffee-related activity in the small town, its new owner, Trace Eubanks, is adding items to the menu and striving to make the shop a true center for the community.

Though the Roasted Bean in Santa Ynez has always been a hub of coffee-related activity in the small town, its new owner, Trace Eubanks, is adding items to the menu and striving to make the shop a true center for the community.

Though Eubanks has only owned the Roasted Bean for a few weeks, the inside is much changed, with new equipment and embellishments. Currently, red, white and blue streamers line the walls in anticipation of Independence Day.

Students free for the summer sip smoothies while the usual crowd enjoys their caffeinated brews.

One patron notes the changes and tells the barista, “It’s nice and bright and light; it looks good.”

Though Eubanks says his favorite drink is the espresso, he is coffee-less at the moment.

This former L.A. County fireman has owned several businesses in the valley in the past, but the Roasted Bean is on a more personal level for the family man.

He uses the coffee shop as a typical haunt during his day, and with his efforts to make the Roasted Bean more kid friendly — with the additions of shaved ice and soda fountain drinks — he hopes more valley people can find the same refuge in the shop that he does.


The Journal visited with Trace Eubanks to find out a little more about the business.


SYVJ: Why did you start this business?

TE: I guess I just wanted to be part of a business that offers a wide range of refreshments in a hometown atmosphere. I’ve been partial to this Roasted Bean because it’s always been a part of the community hub. I call it my third place because I have home, I have work and I have here. I would like everybody else in the community to enjoy the same thing.


SYVJ: What is your educational background?

TE: I have an associate’s degree in fire science because I am retired L.A. County firefighter.


SYVJ: What is your business background?

TE: I actually have owned three businesses in Solvang in the past, and I am also still the producer of the Peppertree Art Show for 10 years.


SYVJ: What is the best piece of business advice you have been given, and who gave it to you?

TE: Customer service. The main thing that I’m focusing on that I think is paramount for a successful business is quality, consistency, and customer service. That’s what my main objective is for the Roasted Bean. I’ve heard it mostly from community input, the community informing me of what they’d like to see from the establishment from in town.

And I enjoy being in a social environment where you see all your friends every day. It’s fun to see people meet and greet; I’ve seen everything from business meetings to reunions to first dates. It’s fun.


SYVJ: What is the biggest challenge your business faces today?

TE: I think in today’s age, you should have an entity that the focus is on quality that should set you apart from everyone else. And customer service. We’ve replaced and upgraded every piece of equipment in the Roasted Bean to produce the highest quality products. To make our establishment more kid friendly, we’ve introduced shaved ice and fountain sodas.


SYVJ: What is the simplest thing you’ve never learned to do?

TE: Swing a golf club correctly.


SYVJ: What sets your business apart from your competitors’?

TE: Organic. All of our coffee, tea and smoothies are organic. In other words, coffee and tea are the most chemically treated agriculture products you can buy. In every brew that you buy from larger coffee houses, you’re ingesting pesticides.

Green Star Coffee is the only roasting company I could find that was 100 percent organic and free trade. They’re a local company established in Goleta. They’re great, they’re local and they buy the best beans they can find. They’re very picky.


SYVJ: What books are on your bedside table?

TE: (Laughing) Jordano’s catalogues. They’re the supplier.


SYVJ: Why did you choose to set up your business in the valley?

TE: When it was first established in ’97 by (the original owner), I thought he was crazy, and now I understand the importance of having an establishment for people to come get away from life’s daily challenges and have an establishment where you can put your feet up and relax.


SYVJ: Where do you see your business in five years?

TE: Recognized for its quality but also recognized for its own talent and as a community gathering venue.


SYVJ: Finally, what is on your to-do list?

TE: Currently the business is really new to me, and like any business you start, you have a lot of areas you’re trying to fine tune and that’s what I’m working on right now to fine tune the establishment so it runs smoothly and competitively. There’s a lot of fine coffee houses in town. They’re really nice, so I feel like there’s a triangular spot, and we’re part of the triangular spot: Coffee Cabin in Buellton,  Coffee Corner in Los Olivos and Roasted Bean here. It’s kind of like a family.


Reach Lauren Crecelius at


Business name:  Roasted Bean


Owner:  Trace Eubanks


Business address:  3558 Sagunto St # A, Santa Ynez


Business telephone:  688-7194


Business hours: Monday – Saturday, 6 a.m. to 5:30 p.m.

Sundays, 7 a.m. to 4:30 p.m.